As local Adelaide shoppers and visitors to the City of Churches will be well aware, Rundle Mall is currently in the midst of an overhaul. The central shopping hub of South Australia’s capital city has been a construction zone since redevelopment began in March last year and negotiating scaffolding and fenced off areas has been a nightmare for customers ever since. It was with welcome relief that stages 1 and 2 were unveiled in November and the mall, up to Gawler Place, was able to be perused freely again.
One of the first stores to benefit from the Rundle Mall recast, being located in Stage 1 of the upgrade, was the sensationally scented Lush Cosmetics. Lush seized the opportunity of newly created space to instigate a redevelopment of their own and closed their doors in May of this year to start work on a shop refit. In the interim a pop-up store was set-up so luscious ladies (and lads) could still get their ethical cosmetics fix. It was with great ceremony that Lush reopened their doors last night and threw a party to celebrate.
Adelaide obviously got on board with the festivities as a long line began forming in the hours before the party started. Even people walking by were intrigued and stopped to ask party-goers what all the fuss was about. The small space couldn’t possibly accommodate all the guests and so at 5pm, when the doors were thrown open, small groups were shown through in turn. People waiting in line were treated to vegan cupcakes courtesy of The Fakery Bakery and sipped on raspberry lemonade. I was very lucky to be one of the first ones inside (actually THE first, thank you Lush!) but I didn’t linger too long, so many people were still waiting in line! I wasn’t surprised to learn the next day that the party had continued well into the evening.
As is always the case with any Lush store, the staff were on hand to provide friendly and informative service and welcome guests into the new space. Baskets were being filled quickly and the first one hundred customers were rewarded with a calico goodie bag and selection of three treats to complement their purchase. I ended up with 2 bath bombs and a bubble bar and received a pack of Toothy Tabs, a lip scrub and a lip balm in my goodie bag.
Store Manager Nelya was enthralling guests with an amazing party trick of blowing a huge bubble from her hand using the Sunny Side Bubble Bar and Assistant Manager Amelia pampered some lucky ladies with hand treatments using the divinely chilled Fresh Face Masks.
The new Lush Rundle Mall store came alive with people eager to experience all the colour, scent and innovative products that the company has become famous for. One wall is lined with dizzyingly bright coloured gift packs which is in direct contrast to the adjacent shelves brimming with the minimal black and white (with a hint of green and yellow) packaging we have come to recognise.
Mountains of bath bombs and bubble bars, all releasing their intoxicating scent, greet customers as they enter through the Myer Centre complex, and a table laden with fresh masks on ice welcomes people who come in from the mall. No matter where you are in the store, everywhere you look is a feast for the eyes, and those within sniffing distance are treated to the gorgeous natural fragrances as they stroll past.
Lush Rundle Mall is a store you’ll want to visit and revisit. It’s aesthetically pleasing, smells fantastic and the inspiring signage, ethically sourced ingredients and environmentally friendly packaging (or lack thereof – ahem, solid shampoo bars) is a pick-me-up for the soul that everyone needs once in a while. Plus, I haven’t even mentioned the effects of the products when you get home – that’s a post for another day. Thank you Lush for inviting us all to the re-launch of your beautiful Rundle Mall store. Stay tuned for my product reviews, including the ingenious Toothy Tabs, which will follow shortly!
Find out more about Lush Cosmetics and their products at their website.