Can you believe BB creams have been on Australian shelves for over 3 years? Every cosmetic company and their cat has a version of this multitasking tinted moisturiser, first developed in 1960 by German Dermatologist Christine Schrammek and resurrected in the 80’s when they were hailed as ‘the secret of Korean actresses.’ Now it seems like everyone in the western world has jumped on the BB bandwagon.
How is it that BB creams swept the international market so quickly? The answer is simple; technology! YouTube beauty gurus from all over the world are capturing our hearts and dramatically increasing the variety of makeup products we are exposed to – to the delight of beauty companies – which means that new products and ideas go viral much quicker. When a new product is released in the United States, beauty lovers from around the world move heaven and earth, and pay more than they probably should, to get their hands on it. Here in Australia it sometimes feels like we are the last to see launches of new products, but slowly that’s changing as the demand grows due to instantaneous the worldwide coverage.
Watching YouTube makeup reviews and tutorials is a great way to keep abreast of the happenings in the world of cosmetics, and with popular beauty channels boasting literally millions of subscribers (Michelle Phan has over 6.7 million) there are no secrets any more. When it seems as though everyone you ‘know’ is talking about something, it’s natural to want to get in on the action. Here are some of the must have makeup products that are currently getting major air time in the worldwide beauty community:
Remember those green correctors you could buy at the chemist in lipstick tubes back in the 90’s? Today’s colour correctors are not like that at all. Peach or salmon toned, these new-age correctors are perfect for brightening up the under eye area and disguising dark circles. Use from the inner eye corner to the outer edge of the lower eye lid. Blend lightly with your fingertips or a brush, and set with a translucent or yellow toned powder to prevent creasing. Try: Bobbi Brown Creamy Concealer Corrector or Trish McEvoy Instant Eye Lift.
Gone are the days when concealers were only used around the eyes and to cover a blemish or two. With brightening properties such as light reflecting pigments and improved colour selection, concealer can now be used to highlight the whole face. Apply a brightening formula from the lower lash line right down to the tops of the cheek bones, between the brows, around the edges and down the bridge of the nose, and on the cupids bow (top lip). Blend using a patting action with a damp sponge or foundation brush. Try: Maybelline Instant Age Rewind Concealer.
Contouring is a YouTube beauty guru’s best friend, which explains why a few years ago nobody but pro makeup artists bothered with contouring, and now everyone wants a piece of it. Contouring can define features such as nose and forehead, recede a prominent jaw and produce instant cheekbones. Use a matte brown, or even greyish shade of bronzer, eyeshadow or a foundation a couple of shades darker than your skin tone to contour. Apply lightly under cheekbones, down the sides of the nose, around the hairline and under the jaw. Start lightly and be sure to blend well using a pressing technique to prevent the product from spreading too far across your face. Try: Benefit Hoola or Maybelline Fit Me Foundation Stick (a few shades darker than your usual colour).
Tubing Mascara has been around for ages, but it’s one of those products that often gets overlooked. If you ask your local department store makeup artist they’ll probably give you a blank look as not all companies produce this innovative formula. Tubing mascara never migrates down your face during the day, doesn’t smudge and removes easily with plain water. A tubing formula, which coats and sets around the lash, is also ideal for anyone who has sensitive eyes or suffers from allergies. Apply as normal and remove by splashing eyes with warm water and gently pinching away from lashes. Try: Designer Brands Beyond Amplifying Mascara or Becca The Ultimate Mascara.
Lipsticks, balms and glosses in crayon form have been given a new lease on life with most companies following Revlon’s lead and releasing all manner of colours and textures. The wind up pencil style packaging is hard to beat as it’s portable, easy to apply and even the brightest colours are fairly foolproof. Plus you can pick up a variety of shades and not break the bank. Try: Revlon ColorBurst Balm Stain, Lacquer Balm and Matte Balm.
Bonus Round – Brushes
There’s no doubt that makeup brushes are the key to applying a perfected look, whether it’s natural or dramatic. Not too long ago good quality brushes were only available from the likes of Bobbi Brown and MAC, and purchasing a set was likely to send you to the poor house until your next pay came in. But things have certainly changed. More brands have released beautiful and affordable makeup brushes and one of the newest types, which is an absolute must have for flawless skin, is the new style of foundation buffing brushes. The densely packed bristles are perfect for applying liquid, cream and powder foundations and even tinted moisturisers and BB Creams. Buff your chosen base into the skin for a streak free, even finish. Try: Real Techniques by Samantha Chapman (Expert Face Brush shown).
Keeping up to date with the latest beauty trends would be a full time job in itself and is neither practical nor advisable. Sometimes a recommendation from a friend, or reading about a new product in a magazine is all it takes to inject some variety and excitement back into your beauty routine. Let me know what your newest beauty find is and why it’s a must-have for you.